November 19, 2011

This Is Not Your Parent’s Broadcast TV

For the first few minutes, this story looks more like super slick Nike commercia about a mixed martial arts fighter.

But right around 2 minutes the story takes a sharp left turn and ends up in “wow” territory.

Great example of how all good stories need a conflict.


Wonderful to see people stretching the mold of what broadcast television storytelling is all about. Hats off to ESPN’s Outside the Lines!

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