Working with Dan Dyksen, who was BrandLogic’s creative director, and the folks at Generation Ready (an education consulting firm) we identified five characters who could speak from the heart: a superintendent, two middle school principals, a teacher and a set of parents. I made short films about each person to show their passion and dedication.
Our Generation Ready Experience, by Principal Celeste Douglas
I’ve always been blessed with work where I meet interesting, passionate and driven people. So when creative director Dan Dyksen , then at Brandlogic, called to ask if I could shoot some videos for the rebranding of Generation Ready, a company that helps underperforming schools by coaching teachers, I was all in.
It was an amazing experience because all of these people were passionate, honest and inspiring. It gives me hope for the potential of education as a part of the future of our country.
And it also taught me the importance of finding strong characters who speak well and are willing to tell a story.
Our Generation Ready Experience, by The Jones Family
I directed, interviewed and shot these by spending 1 day with each subject. Nabil Rahman was indispensable as second camera and Kate Emerson did the lovely edits.
Our Generation Ready Experience, by Principal Shadia Alvarez
Our Generation Ready Experience, by Teacher Greg Van Voorhis
Our Generation Ready Experience, by Superintendent Michael Cox
You can learn more about Generation Ready and Dan Dyksen now has his own branding and design firm.